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From the evaluation of these sites, it was found that mainly websites use attractive design and make the site easy to use for the consumers. They use the e-marketing strategy like user account for privacy, online support help and the contact of the company. Likewise, sites prefer to provide search functions, newsletter and feedback options to the users.
Therefore, for every company they need to include some essential features while preparing e-marking strategy. The sites need to be impressive and contain the suitable navigation features. All in all, the content, find ability and support facility should be effectively implemented in the sites.
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